webinars & RESOURCES
October 13 at 7am HT
and (later) on-demand
From Efficiency to Dominance: Advanced AI Tactics for Modern Broadcast Sales
Many media sales professionals already use AI, but they use it the same way everyone else does. This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.
You’ll learn how to use AI to:
- See deals earlier than competitors
- Personalize outreach at scale without sounding robotic
- Run better discovery, anticipate objections, and shape deals before buyers do
- The new sales advantage: AI as a thinking partner
- Get post-call intelligence: what you missed (but AI didn't)
This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.
Presented by Founder and CEO of Dream Local Digital Shannon Kinney
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital.
September 28 through October 9th
We’ll close out the month by launching a two-week challenge with Paul Moehring designed to help members finish 2026 with purpose and enter 2027 with greater focus. Members will identify a meaningful goal, examine the habits and mindset that can move it forward, and create a simple plan for action.
And remember: you can empower your career
in just ten minute ANYTIME with the Ten-Minute Trainer video training.
Learn from industry experts in just ten minutes a day – whenever it fits into your schedule.
It’s FREE with your HAB membership!
Local Broadcast Sales President Gary Moore and Vice President Eric Moore join the Maine Association of Broadasters’ Tim Moore (no relation) to discuss the importance of sales training in today’s chaotic media environment. The biggest takeaway? Always. Be. Learning. Take a deep dive with Broadcast Advocate as we tap the expertise of two top media sales leaders.
Contact HAB
P.O. Box 61562
Honolulu, HI 96839
Phone: 808-599-1455
Jamie Hartnett, Executive Director
Jamie@HawaiiBroadcasters.com