webinars & RESOURCES

October 13 at 7am HT
and (later) on-demand

From Efficiency to Dominance: Advanced AI Tactics for Modern Broadcast Sales

Many media sales professionals already use AI, but they use it the same way everyone else does. This session goes beyond surface-level prompts and basic automation to show how top-performing reps and teams are leveraging AI as a strategic sales advantage, not a productivity hack.

You’ll learn how to use AI to:

  • See deals earlier than competitors
  • Personalize outreach at scale without sounding robotic
  • Run better discovery, anticipate objections, and shape deals before buyers do
  • The new sales advantage: AI as a thinking partner
  • Get post-call intelligence: what you missed (but AI didn't)

This is a 201-level session designed for media sales professionals who already understand the basics and want to turn AI into a real competitive edge, not just another tool in the stack.

Presented by Founder and CEO of Dream Local Digital Shannon Kinney
 
Dream Local Digital Founder and CEO, Shannon Kinney, brings more than 30 years of experience in leadership roles developing scalable digital marketing strategies to every speech or webinar she gives. She played a vital role in the development of such corporate giants as Cars.com, CareerBuilder.com, Knight Ridder Digital, LinkedIn, Google, eBay, and Microsoft until pivoting to found Dream Local Digital.
Live Event
Wed, Oct 21 at 10am CT

Leadership has never required more adaptability, resilience, and confidence than it does today. As organizations continue to evolve, leaders are challenged to navigate change, inspire their teams, make difficult decisions, and prepare for an uncertain future—all while staying true to who they are.

Join Krista Steenbergen for a special live discussion exploring what it means to lead with confidence in today’s ever-changing world. Through honest conversation and practical insights, this session will examine the real challenges leaders face and the strategies that help them thrive.

Together, we’ll explore topics such as:

  • Building confidence during times of change
  • Leading through uncertainty with clarity and purpose
  • Navigating difficult conversations
  • Developing and mentoring future leaders
  • Balancing competing priorities without losing focus
  • Preparing yourself and your team for what’s next


Whether you lead a sales team, manage an organization, or aspire to grow as a leader, you’ll leave this conversation with practical ideas, fresh perspectives, and actionable takeaways you can immediately apply in your own career.

This live event is designed to encourage, challenge, and equip leaders at every stage of their leadership journey. We hope you’ll join us for this timely and engaging discussion.

And remember: you can empower your career in just ten minute ANYTIME with the Ten-Minute Trainer video training. Learn from industry experts in just ten minutes a day – whenever it fits into your schedule. 

It’s FREE with your HAB membership!

Julie Koehn, President of Lenawee Broadcasting Company joins the podcast to talk about how important “local” is to broadcast radio and how a station of any size can have a gigantic impact in their local community. From serving listeners, advertisers, or each other, if it’s about community, it’s something for her station.

Hosted by Amanda Fontaine (MS Association of Broadcasters)

Contact HAB

P.O. Box 61562
Honolulu, HI 96839
Phone: 808-599-1455

Jamie Hartnett, Executive Director

Jamie@HawaiiBroadcasters.com