Local auto dealers are investing in advertising at record levels, creating one of the biggest sales opportunities we've seen in years. As dealerships compete aggressively for buyers, many are turning back more aggressively to the proven reach and impact of broadcast to drive showroom traffic and vehicle sales. Meanwhile, the used vehicle market continues to thrive. The demand for quality pre-owned inventory remains strong, and late-model used vehicle sales are generating significant profits for dealers nationwide.

Join LBS Auto Expert, John Tkac, as he: Explains what dealers are focused on right now!

• Identifies key opportunities in the automotive category!
• Reveals what’s driving today’s automotive marketplace!
Helps you finish the year strong and build next year’s automotive strategy! Shares strategies for positioning your station as a valuable marketing partner!
• Demonstrates how to establish or recapture automotive as a significant revenue category!
• Shows how to turn automotive trends into revenue-generating conversations with local dealers!