In broadcast selling and leadership, we are ultimately in a relationship game. Succeeding big requires disciplined effort and dedication. An essential skill for sellers and leaders who are pursuing success in today’s LOCAL climate is the ability to simply communicate effectively with clients, prospects, and those they lead. Understanding in advance how individual advertisers make purchasing decisions enables broadcasters to strategically tailor proposals to each client’s personal preferences. By embracing and adding these skills to your existing way of selling and leading, you can anticipate an immediate positive impact on both your relationships and your bottom line. Don’t miss out on learning and implementing these valuable insights!