Mike Costa provides us with a General Manager’s perspective on the current broadcast world. Solid answers and leadership on behalf of your clients are absolute “musts” for a broadcast seller to achieve meaningful levels of success. There is no “quick fix”. Instead of searching for one, broadcasters must consistently get results for their clients and prospects – especially in today’s economy. Come prepared to supplement the professional efforts that you are already implementing every day with tools to help build a modern and more profitable book of business!